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SERVICES

The complete solution

Our team of specialists provides you with exactly the right level of expertise at just the right time. We help you identify the precise marketing modules you need to create your perfect launch. With Emberson on board, your opportunities and marketing ROI are maximized.

 

We build you the perfect marketing solution by combining positioning, branding, content, marketing and lead generation services.

Positioning

LEAVE NO VALUE ON THE TABLE

Ensure that your business or technology is immediately understood, gains higher margins and grows market share faster.

By helping you to get your positioning, value propositions and power messaging right from the start we offer:

  • Market strategy—setting goals and segmenting priority markets
  • Market research—customer and competitor profiling to identify your killer value proposition
  • Positioning and messaging—facilitated workshops providing invaluable outside-in perspectives
Branding

MAKE YOUR VALUE VISIBLE

Our branding solutions pack a punch, enabling your new technology to take on giants. We have developed branding that has made minnows look like multinationals. To always make sure your brand’s first impression is the right one we offer:

  • Brand strategy—looking at all the relationships in your portfolio, we will ensure your brand strategy is right for today and tomorrow
  • Brand naming—finding a unique brand name for your company or technology in a demanding global marketplace
  • Brand identity—a strong brand identity conveys the differentiation of the positioning perfectly
  • Brand image—an attractive image will excite your customers and ensure that your brand leaves the right impression

 

Content

BE RELEVANT AND ENGAGING

Have something interesting to say—and say it well. In a crowded multichannel world, it is essential to keep relevant and engaging information flowing. Our team of writers will work tirelessly to make sure your library of resources is stocked with interesting and relevant content to keep your brand at the front of your audience’s mind:

  • Case studies—what you have achieved for others builds invaluable credibility
  • Articles and thought leadership—as an industry game-changer it is important to lead the conversation
  • Infographics—dynamic ways to show off your new technology and the value it brings, in context
  • Technical papers—the staple of the oil and gas sector and the foundation of your story
  • Technology specifications—an essential weapon in every salesperson’s armoury
BRAND PROMOTION

CREATE A REAL BUZZ

Before and after your launch we rapidly build brand awareness and make a big splash across all channels: print, social, digital. By creating fresh, exciting and thought-provoking content, we will ensure that trade publications and your peers will help to share your story:

  • Press and digital advertising—create a real impact that gets your audience to take notice
  • Social media—engage with your audience and use the power of your peers to spread your message
  • PR and editorial—newsworthy content that gets people talking
LAUNCH EVENTS

BE A SHOW-STOPPER!

We create customized launch packages tailored to your requirements. We work with you to ensure that all components of a successful launch are covered. From small booths to large space exhibition stands and bespoke customer events we have created brand presences that stop attendees in their tracks and helped our clients get their unique message across in creative ways:

  • Event design—ensure that your event concept is brought to life as imagined
  • Event management—manage the entire process to ensure flawless execution from concept to the main event
CAMPAIGNS

TAKE FULL ADVANTAGE OF YOUR OPPORTUNITIES

We produce launch toolkits that equip the team with the complete package of marketing and sales materials needed to build momentum and convert sales opportunities:

  • Internal preparation—ensure that your entire team is briefed and right on message to turn every opportunity into revenue
  • Marketing collateral—from your website to your technical datasheet, we create a seamless customer journey from contact to contract
  • Sales toolkits—presentations, value calculators and product demonstrations to arm your team with the weapons to dispatch objections
ENGAGEMENT & LEAD GENERATION

GET MORE BANG FOR YOUR BUCK

Make sure you get the best from your marketing budget. Once you have launched, we deliver campaigns to continuously engage with customers to build profitable long-term relationships.

Repeatedly ranked highly in audience surveys as impactful and effective our social, email and print and digital advertising campaigns really hit the mark.

SALES & MARKETING TOOLKITS

EQUIP YOUR SALES TEAM TO SELL

From the sales and marketing toolkit we produce campaigns that communicate technical and performance differentiation ensuring that you win the argument against the competition—securing sales growth and price premiums:

  • Websites
  • Sales and technical presentations
  • Interactive multimedia content
  • Animations, video, virtual reality, and 3D holograms
  • Brochures, case studies, technical papers
LEAD GENERATION

DEDICATED RESOURCES WITH A RELENTLESS FOCUS

Our managed Lead Generation Service offer an effective way to find people genuinely interested in your business. Emberson crafts, nurtures and qualifies leads on your behalf to deliver quality opportunities direct to your sales teams.

Across all channels our insightful campaign managers use powerful analytics tools to identify sales leads and insights to continuously improve campaign performance:

  • CRM database management
  • Campaign support and fulfilment
  • Campaign insights and web analytics