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Alkhorayef brand rollout

Marketing and sales communications

Transforming brand perception to drive international sales

Alkhorayef designs, engineers and manufactures Specialized Production System and Solutions for the global oil and gas industry. Their objective was to build a stronger brand that would help the market understand their differentiation and increase brand recognition to help grow international sales.

Emberson created the compelling brand proposition of Always producing’ that captured the depth of their extensive product and service portfolio, commitment to continuous product development and uncompromising levels of service around the globe to ensure customers wells are always producing. The new brand has positioned Alkhorayef as the international specialist in ESP systems and solutions focused on solving the lifting challenges of its customers.

Emberson delivered a new set of marketing communications and sales materials in under two months. The timely delivery of materials ensured that the new positioning, branding and messaging could be revealed at ADIPEC 2019, a major tradeshow for the client.

The new marketing materials transformed the way that the brand was presented and has been positively received in the marketplace and by the client team.

“What you do really is a craft. It’s plainly obvious compared to previous attempts and to other marketing materials seen elsewhere. In fact, the news people even phoned us to say how impressed they were.”  

Core deliverables

  • Responsive website
  • Brand identity rollout
  • Overview brochure
  • Client presentation
  • ESP product portfolio catalog
  • Interactive touchscreen presentation tool
  • Product datasheets and case histories
  • Advertising
  • Modular email template and campaign content
  • Exhibition stand designs for several major events
  • Internal branding