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CARBO

ATCE stand and 3D animations

CARBO's objective was to highlight key new technologies as part of their focus on proppant-delivered technologies to create integrated fracture technology solutions to complement their core proppant offering.

Emberson proposed a concept of creating 3D technology animations that would create a highly visual draw to the stand. The 3D format provided an ideal platform to demonstrate how the new technologies worked downhole. As part of the project, the 3D animations were converted to 2D to be added to the website.

We designed a new exhibition stand to incorporate 3D display units. The stand had a sophisticated feel to support CARBO's positioning as an advanced technology company.

The use of 3D holograms proved to be a major draw to the stand and CARBO has utilized them at several events since. Furthermore a 3D display unit has been installed at their technology center.

Emberson has been commissioned by a major service company to produce 3D animations for future tradeshows after being impressed by the use of the technique on the CARBO stand.

 

Core deliverables:

  • Exhibition stand concept and design
  • 3D technology storyboard and animation production
  • Dedicated event web landing pages and technology page content
  • Pre- and post-show promotional emails