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Integrated marketing campaign

Emberson supported CARBO entering production assurance in the oil and gas industry, by delivering a successful commercialization campaign for a new scale-inhibiting technology.

We developed the concept of proppant-delivered production assurance to create a new category to differentiate the technology from current offerings by capturing a completely new approach to scale-inhibition.

We created the brand name of SCALEGUARD and messaging that assured the highly-cost efficient, long-term effective value of the technology compared to other production assurance methods was communicated.

An integrated commercialization campaign was delivered by Emberson across multiple channels including web, advertising, tradeshows, animations, sales materials and targeted emails.

SCALEGUARD technology was CARBO fastest growing new technology in challenging market conditions. Emberson has worked with CARBO to successfully introduce additional proppant-delivered technologies since the launch of SCALEGUARD technology.

Core deliverables:

  • Technology naming
  • Production hero imagery
  • Press and online advertising
  • Website content and social media content
  • Technology brochure, data sheets and case histories
  • Technology animation