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Schlumberger

Branding and market collateral

Schlumberger wanted to ensure that the depth of their production chemical and service offering was fully understood by the market to differentiate them in an increasingly commoditized market.

We developed a simplified presentation of the offering by segmenting the various technologies around the value to customers by helping them to ‘Prevent, Perform and Cure’.

We created a unique brand image of the Production Technologies business line with a vibrant visual identity to reflect the new ‘full service’ proposition.

Emberson implemented the new Production Technologies business line positioning, messaging and branding through the full design and copy development of a suite of marketing materials.

 

Core deliverables

  • Hero imagery
  • New technology naming
  • Technology marketing brochures